कर्मण्येवाधिकारस्ते मा फलेषु कदाचन |
मा कर्मफलहेतुर्भूर्मा ते सङ्गोऽस्त्वकर्मणि ||
You have a right to perform your prescribed duties, but you are not entitled to the fruits of your actions. Never consider yourself to be the cause of the results of your activities, nor be attached to inaction.
The word SIRIMIRI is derived from Spanish – meaning light drizzle. Growing up in villages we always enjoyed the small pleasures of walking in unpaved country roads smelling the ever-inspiring mysterious smell of soil when it drizzled. Those were the days of childhood dream where nothing was distant and everything within the reach to accomplish. The brand Sirimiri reflects the pinnacle of enjoyment of life’s little pleasures with health, energy and positivity.
What else is there to life if we do not appreciate what we have! Our brand is the reflection of that childhood nostalgia – It is precious and adorable!
We all have our destiny. We have to shape it as we travel through life as we experience it. We aspire to create something that outlasts us. Our journey towards the destiny cares about creating genuine nutrition products and much more that would help build healthier community.
If we work hard and be truthful, our customers will do the rest to complete our journey. We realize that we run a marathon – not a sprint. Building a brand, gaining customer trust takes long, consistent and genuine effort.
Uncompromising and truthful to our claims.
We are what we eat! Don’t you agree with us?
About the founders
Vijaya Rajan – Homemaker turned entrepreneur, focuses her energy on developing
food products that are good for body and mind in the long run. She believes that
entrepreneurship is a finer alignment of passion and purpose.
Very frustrated about the aisles full of sugar loaded food products in the supermarkets claiming to be nutritious, started her own small initiative to provide genuine products with natural ingredients. Vijaya is a post graduate in commerce and loves philosophy. She believes that the opportunity favours those who connect with the customers directly.
And when she gets time, worries about her son like any other mother would do and is never afraid of long hours and hard work.
Rajan Srinivasan – Joined Vijaya in her quest to be an entrepreneur
and loves challenges. Worked as a technology leader for more than two decades
with some of the large multinationals at various places across the world.
He has a bachelor’s degree in Mathematics, Master’s in Computer Science
and a M.B.A specializing in Information Technology Management.
Rajan is responsible for the operations of the company and strongly believes in quality processes. No company can achieve success without having to focus on the repeatable, verifiable quality process. He is an avid runner, cyclist and a swimmer. Has done a few half marathons, Olympic distance triathlons, multiple long-distance sea swimming. He has crossed English Channel from UK to France as part of the relay team.